One of the Best Kept Secrets of the Selling World

Every hour people come, look and leave your dealership. Who just left in the last minute, the last hour, yesterday? Do you have a system in place to follow-up? No follow-up system? Then you have no sale for 5 out of 6 customers who walk into your dealership.

Since 85 percent of all sales are NOT made on the first visit to your showroom, follow-up is as important as any part of your selling process. If you don’t follow-up, there is no sale with 5 out of 6 customers who chose to come to your dealership. Buying a vehicle is a process and follow-up needs to start immediately if you want success. The clock is ticking.

You must have an organized method or system of following-up if you want to make the sale. There are several types of follow-up systems but none are as effective and uncomplicated as Trackstar. www.Trackstar.ca

Walk-outs not followed up cost money!

However, the only activity that some salespeople and managers focus on is finding the next walk-in client. The most critical cost, the cost of the lack of follow-up of the walk-out, remains to be the best-kept secret in the selling world. I am asked regularly, "How can I speed up the sales cycle?" My answer—target your showroom walk-outs and bring them back to buy. They are the quickest close you can make. 50% of the time you make a sale with a be-back. Time is flying by this month and this year.

So the hidden financial impact this situation has on your business is serious money. The lack of effective follow-up is very costly. On average the typical dealership loses at least two deliveries a month for each salesperson on their staff. The value of the lost commissions is $700 a month for each salesperson or over $8000.00 a year. The lost gross to the dealership is incredible. What is more expensive—the cost of lost sales to competitors or staying the same as now?

Dealers and Sales Managers frequently ask the question: “What does it cost me to have your system?” The answer is simple, “How much does it cost NOT to have Trackstar working for you?” The answer is scary. Most dealerships are losing at least two deliveries per sales consultant each month. Do the math and discover how much you are paying not to have effective hot prospect follow-up.

Trackstar makes follow-up a profit centre for you. It does not cost. It pays and the price is right! Call 1-800-668-0362 to discover the ridiculously low cost for this profit maker. The investment is less than the smallest advertisement you make in the paper.

• What is important is how quickly you can change the result.


• Trackstar can be installed and operating in your dealership within three hours.

"How can I protect my sold clients from the competition?” You have to have positive high quality communications between sales. With Trackstar you have the best long-term client retention system in the car business. Repeat and referral sales are high year after year when you have a positive, high quality customer relationship system working for you. Can you target your clients easily for newsletters, service promotions, invitation only sales? Absolutely… and easier than Reynolds and Reynolds, ADP or other complicated dealer systems.

View this short video explaining Trackstar. http://www.maxdbc.tv/trackstar If you want your sales people organized to increase sales you have found your answer.

• A dealer using Trackstar only for 18 months is getting 12 more deliveries each month with increased be-back sales and referrals every month.


• Another client installed Trackstar in December 04 and went from #3 out of 4 in their marketplace to number one in Ontario in February. They experienced an increase of 140% over the previous month in April.


• A Trackstar client for 7 years has 40% of his sales each month REPEAT clients.

If they can so can you!

The best kept secret in our business is the cost of poor follow-up in the car business. Time for a change at your dealership.

Great Success, Dave.
Dave Kemp, the AUTOMOTIVATOR