What are YOU going to do? Sell a few, moan or…… Top the Sales Chart this summer.

It is often said that 20% of the salespeople sell 80% of the vehicles. My experience finds this statement pretty darn close. You can top the charts at your dealership. Just focus on those specific sales attitudes that are required to get sales results. You will never be a great sales consultant without these sales qualities. Check yourself on this list below.

Specific Characteristics of Top Producing Salespeople.

Top Guns are authentic and real.

These people don’t fake it ‘til they make it, they are real. They know their stuff. They are not fluff when it comes to presenting the reasons for buying. They are focused on their ultimate goal—helping people make positive buying decisions. They know that most customers value and need a professional salesperson’s advice in deciding what vehicle is best for them. So sales pro are competent and confident when they ask for the order. Are you?

Top Performers have energy.

They move at the speed of success. It is cool to be with a top performer and watch how quickly they make decisions and act. The real professionals are comfortable with who they are. They know people need help making decisions and they help. Good performers are confident they are doing a good thing for their customers and they are right. Customers appreciate decisive salespeople. They don’t want information only.

• Buyers want concrete direction in making positive decisions.
• Customers want to get the deal done.

Do you take too long to ask for the order? There is a ‘right time’ when you close. Are you decisive or indifferent? What you do counts, folks.

Effective salespeople live with an inner integrity.

Good salespeople are not trying to do anything they wouldn’t want done to themselves. They don’t lie or promise what they can’t deliver. But… they deliver what they promise and more. These people are just plain helpful, straight-talking and comfortable with themselves.

Top guns in the car business love what they are doing.

They enjoy and live life to the fullest. In other words, they have fun. They are fun to be with. They don't take life or themselves too seriously, (except for their opinions). They know that business is only a game. They win some and lose some, but in the losing there is a stimulus to sell the next opportunity. Their definition of winning is beating their own personal best, not just having the most stickers.

Top Sales Consultants come to work, to work.

They stay late and get up early. They work hard. They know about working smart, but they know it is not a substitute for effort. They don't even consider what they do as work. They don't follow the clock or the calendar.

The smart part is they focus on delivering a great buying experience so not only does the customer buy but, they want to come back and buy again and again. They keep their customers for life. Repeat business, ‘The Breakfast of Champions’. Many of my best salespeople are using Trackstar to manage their client relationships with showroom prospects and sold customers. It works. www.Trackstar.ca

Top Salespeople follow-up walk-outs and bring them back.

People Come, Look and Leave. You can’t close everybody, but you can bring walk-outs back. These be-backs are motivated and buy quickly. Manage your walk-outs and you will increase your sales and personal income. Click on Trackstar benefits.

Keys to Success.

• Know your stuff and ASK FOR THE ORDER!.
• Know customers need help making decisions so provide help.
• Move, be deliberate. Take action decisively with customers. Qualify the customer’s needs and wants and provide solutions not just information. And ASK FOR THE ORDER!
• Be a person of integrity.
• Have fun. Create excitement for your customers and make a better buying experience than 80% of the other salespeople your customers meet at competitor dealerships.
• Focus on turning first time buyers into customers for life.
• Read this newsletter again; underline some things you need to do differently.
• Take action today to become a top gun in your business.
• One of the action items is to increase your sales competency, so attend the next Skill Specific Coaching conference in your area or have an in-house boot camp. We limit the number of participants purposely, we coach not talk. See you there.

For you dealers in Moncton, St. John, Fredericton and area, send your salespeople and they will get new, refreshing sales motivation to ask for the order and launch your fall sales campaign with a jump. There is time if you are the type of person to act quickly.

Skill Specific Coaching

Moncton, New Brunswick, Thursday, September 7, Holiday Inn, Trans Canada Hwy.
Contact Dave@automotivator.com to register and information today.

Make things happen at your dealership. Take out the stops and go for the top of the sales chart!!

Have a great selling day!