Yes.. YOU can make more SALES and more $$$

• Confused how to do it? Here’s how.
  
  About two months ago I received a call from a car sales consultant who asked me, “Dave, how do I increase my income? I have grown stagnant in sales and need to kick-start some sales action”. We talked about his sales process and then I asked this critical question.
  “How good are you with the Presentation Drive?” I listened to what he was doing and then asked him to commit to improving his Presentation Drive with my Automotivator sales training principles.
  
  The results?! I talked with him this week, and his sales increased by 4 the first month and 5 last month!!! These results are no accident. You can do the same, if you will make a decision to improve your sales process.
  
  So…I ask you, “How good are you with YOUR Presentation Drive?”
  For most customers the Presentation, during your Demonstration Drive, is the deal breaker. Why? If your client doesn’t feel motivated to buy after this driving experience you probably are sunk… no matter what your price is. People buy vehicles emotionally, not logically. Are you creating emotion or yawns???
  
  Sales Fact
  Automobile customers clearly indicate that price is not the only factor in making a decision to buy.
  Ø The presentation and driving experience counts significantly in their buying equation. If your customer doesn’t get turned on with their drive, they walk.
  Ø The attitude generated by positive sales consultant makes an impact
  Ø The excitement created during the Presentation Drive determines whether the customer is buying from you or not.
  
  Remember this friend:
  When prices are the same for similar vehicles every where
  When quality is similar from every manufacturer
  When trade values are similar at your competitors
  
  What makes the difference?
  The sales consultant who delivers the better buying experience wins the sale. It is all about your sales process.
  
  Are you up to the job?
  
  Automotivator Keys to Sales Success
  Don’t flip the keys to the vehicle and let your customer drive first. That approach just doesn’t cut it anymore. Drive first. Sell the vehicle from the inside out.
  Present the information as you demonstrate the features you are talking about. A lack of professionalism here and kiss your sale good-bye. Put the vehicle through a powerful presentation then…. let your customer drive.
  Always let the female customer drive first, then the male. You will need her positive attitude to close the sale. But there is more, much more to becoming a power presenter.
  
  (If you are an auto dealer or automotive sales team leader you should schedule our Back to the New Basics in-house professional automobile sales training workshop to improve your sales process for this year.) dave@automotivator.com )
  
  Sales Quote – “You don't have to be great to get started, but you have to get started to be great.” Les Brown
  Great Success, catch up with you next month, folks.
  Dave.
  Hey, keep in touch, call with your sales challenges and I will work with you personally, okay?
  Dave Kemp, the Automotivator. Dave@Automotivator.com
  Canada’s Automobile Sales Coach http://www.automotivator.com/
  Copyright 2010, Dave Kemp Seminars 1-800-668-0362
  
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  Click and Check out this short video. Customer Follow-up is automatic with Trackstar. It is the most effective computer follow-up system in North America. Discover why dealers like you are abandoning complicated, cumbersome, ineffective systems. They are turning to the most dealer-proven, powerful but uncomplicated system available to bring walk-outs back and to build a loyal client-base of repeat customers.Copyright 2010 Dave Kemp, author. Automotivator. Dave Kemp Seminars. Permission to print is granted only if you retain this copyright credit to the author and contact information on all materials copied and printed or transmitted by any means electronically.