10 Powerful Sales Principles to Increase YOUR CAR SALES

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The Automotivator Sales Training Bulletin for Sales Consultants, Car Dealers, Managers, Sales Team Leaders
10 Guerrilla Sales Principles to Increase your sales income

If you really intend to make more money act on the 10 Guerrilla Sales Strategies below. Print this letter and put it on the wall in the meeting room or put it in your day timer or store it on your wall in the bathroom. But put these sales principles into action to tune up your sales and make extra spending money for the season.
Be a rebel not a wimp. Breakthrough the glass ceiling you have placed above you. You can make it in this great business but don’t follow the crowd.
In my boot camps, The Art of The Deal for sales consultants and sales team leaders, we give you the straight talk on what works and what doesn’t with our Internet Savvy customers. The old ways don’t work guys and gals. We practice and role play until you are better than the competition in every sales skill. I am very proud of the many sales consultants from across this great nation who are making incredible money and having a better lifestyle as a result of taking these Automotivator workshops.
My graduates make the choice to be better—more skilled, more motivated and equipped to succeed. It was great to work recently with the Auto Dealers Association and have the positive feedback from their sales consultants and sales team leaders. We had two great sessions, The Art of the Deal for sales people and Motivating the Motivators for dealers and sales team leaders. Yes, professional development pays off.
Study and put into action my:
10 Guerrilla Sales Principles


1. Selling should be embedded into every aspect of your activities, from leaving a business card with every restaurant bill to including a discussion while in line to buy movie tickets. Get yourself known as a ‘professional’ automobile sales consultant not just a salesperson.
2. Deliver the best Power Presentation Drive in the business—the most exciting, motivating demo your client will ever get in their shopping around experience. You must drive first to make your presentation or it is just conversation blah blah.
3. Ask for the order after every Power Presentation Drive—every time.
4. Have clear personal goals written down and reviewed frequently to keep you on target for high income and sales objectives.
5. Target service orphan customers who are driving vehicles that are costing big money to keep on the road. These people need a new vehicle.
6. Brand yourself as a knowledgeable, professional consultant. Know your stuff and share your expertise confidently and appropriately.
7. Ensure your clients understand you are a career-focused sales person. You are in this business for the long-haul. You want to make a difference in their buying experience.
8. Make it clear to your clients and prospects what makes you dramatically different from your competitors. You are honest, FUN and speak with conviction.
9. Develop client-specific follow-up tactics. They need to be at the center of your daily sales activities strategy. (Trackstar makes you very effective with be-back sales while your competitor is missing the mark.) http://www.trackstar.ca/
10. Deliver the best buying experience that your walk-in customers will ever get so more people say, “This salesperson is the best I have ever met buying a vehicle. I want to buy from this person, right now, here, today.”

The Automotivator Action Plan
Do you know the problem for many salespeople? They are mediocre—just average. They give a cold-fish handshake and a flaky, indifferent, boring buying experience. They are not motivated or committed to really making serious money. Don’t be like these irritating salespeople.
Make the choice to help your customer make a positive buying experience every time you greet a client. Help them make comfortable buying decisions, not feared confrontations with you. Help them buy a vehicle for gosh sakes.

Your clients want their sales consultant to be good at what they do. Don’t forget this—your customer came to buy—help them!

Smile - One day my housework-challenged husband decided to wash his Sweatshirt. Seconds after he stepped into the laundry room, he shouted to me, 'What setting do I use on the washing machine?' 'It depends,' I replied. 'What does it say on your shirt?' He yelled back, ' OHIO STATE !' ...........And they say blondes are dumb....
Great Success,
Dave.
Hey, keep in touch, call with your sales challenges and I will work with you personally, okay? I mean it. Lots of sales professionals kick tires with me regularly.
Dave Kemp, the Automotivator. Dave@Automotivator.com
Canada’s Automobile Sales Coach http://www.automotivator.com/
Copyright 2011, Automotivator Professional Development 613-253-5300

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