Wednesday, December 06, 2006

Busy days ahead ...

I am off to Vancouver this week for a Professional Development week for Sales Trainers and the board of Directors meetings. I am the Chairman of our National Foundation for our Professional Association. I love this opportunity to be with the world’s best trainers. We share information and ideas to keep up to date with this great business.

Progressive Dealers and Sales Managers - want to increase profits in this competitive market? –BOOK professional development dates in February, March, and April now – There are only a few dates left for IN-HOUSE Skill Specific Coaching workshops – Powerful and effective Professional Development for your Sales Professionals – Email or call for dates for your Sales Team. Dave@Automotivator.com

10 Guerrilla Sales Principles to Increase your sales income this Holiday Season and all year long!

If you really intend to make more money act on the 10 Guerrilla Sales Strategies below. Put them into action to tune up your sales and make extra spending money for the season.

Be a rebel not a wimp. You can make it in this great business but don’t follow the crowd.

In my boot camps for sales consultants we give you the straight talk on what works and what doesn’t. We practice and role play until you are better than the competition in every sales skill. I am very proud of the many sales consultants from across this great nation who are making incredible money and having a better lifestyle as a result of taking these Automotivator workshops. My graduates make the choice to be better—more skilled, more motivated and equipped to succeed. Study and put into action my:

10 Guerrilla Sales Principles

1. Selling should be embedded into every aspect of your activities, from leaving a business card with every restaurant bill to including a discussion while in line to buy movie tickets. Get yourself known as a ‘professional’ automobile sales consultant not just a salesperson.

2. Deliver the best Power Presentation Drive in the business—the most exciting, motivating demo your client will ever get in their shopping around experience. You must drive first to make your presentation or it is just conversation blah blah.

3. Ask for the order after every Power Presentation Drive —every time.

4. Have clear personal goals, written down and reviewed frequently to keep you on target for high income and sales objectives.

5. Target service orphan customers who are driving vehicles that are costing big money to keep on the road. These people need a new vehicle.

6. Brand yourself as a knowledgeable, professional consultant. Know your stuff and share your expertise confidently and appropriately.

7. Ensure your clients understand you are a career-focused sales person. You are in this business for the long-haul. You want to make a difference in their buying experience.

8. Make it clear to your clients and prospects what makes you dramatically different from your competitors. You are honest, FUN and speak with conviction.

9. Develop client-specific follow-up tactics. They need to be at the center of your daily sales activities strategy. (Trackstar makes you very effective with be-back sales while your competitor is missing the mark.) www.Trackstar.ca

10. Deliver the best buying experience that your walk-in customers will ever get so more people say, “This salesperson is the best I have ever met buying a vehicle. I want to buy from this person, right now, here, today.”

The Automotivator Action Plan
Do you know the problem for many salespeople? They are mediocre—just average. They give a cold-fish handshake and a flaky, indifferent, boring buying experience. They are not motivated or committed to really making serious money. Don’t be like these irritating salespeople.

Make the choice to help your customer make a positive buying experience every time you greet a client. Help them make constructive buying decisions, help them buy a vehicle for gosh sakes.
Your clients want their sales consultant to be good at what they do. Don’t forget this—your customer came to buy—help them!